Capture your audience's attention
Most people decide within a few seconds if a website is useful to them. Use these tips to see which content on your site turns visitors into customers.
Give people what they want
Customers come to your website with a simple goal: to find what they're looking for. And if they don't find it, they'll look elsewhere. Get more sales or leads by putting relevant information front-and-centre.
Test for success
Improve the performance of important pages on your site by using Content Experiments. Try out two different versions of a page to see which one drives more sales or leads–for example, if you want to get more leads through your sales team, test a version with the 'Contact Us' button featured more prominently.
Get a more in-depth view of Content reports with Analytics IQ
Watch the Content report video to learn more.